The task was to find a way to "refresh" the trimark, leed's & bullet homepages for PCNA.com. The requirements were to bring consistency while maintaining the seperate brand identities. The refresh could not require development hours as the company did not have budget to engage their development partner, and so no changes could be made to the structure or coding of the site and cms, this was to be purely a "design" challenge. The homepage refresh would also include new brand and style standards for banner development along with reusable PSD templates to speed banner production. The design of all primary and secondary banner positions was intended to emulate html. Even though the banners were to remain JPGs in the short term, the creative was meant to allow for easy transition to responsive HTML banners in future, when development budget and timing allowed for it.

The homepage refresh would also include new brand and style standards for banner development along with reusable PSD templates to speed banner production. The design of all primary and secondary banner positions was intended to emulate html. Even though the banners were to remain JPGs in the short term, the creative was meant to allow for easy transition to responsive HTML banners in future, when development budget and timing allowed for it.

The task was to find a way to "refresh" the trimark, leed's & bullet homepages for PCNA.com. The requirements were to bring consistency while maintaining the seperate brand identities. The refresh could not require development hours as the company did not have budget to engage their development partner, and so no changes could be made to the structure or coding of the site and cms, this was to be purely a "design" challenge. The homepage refresh would also include new brand and style standards for banner development along with reusable PSD templates to speed banner production. The design of all primary and secondary banner positions was intended to emulate html. Even though the banners were to remain JPGs in the short term, the creative was meant to allow for easy transition to responsive HTML banners in future, when development budget and timing allowed for it.

The homepage refresh would also include new brand and style standards for banner development along with reusable PSD templates to speed banner production. The design of all primary and secondary banner positions was intended to emulate html. Even though the banners were to remain JPGs in the short term, the creative was meant to allow for easy transition to responsive HTML banners in future, when development budget and timing allowed for it.

The homepage refresh would also include new brand and style standards for banner development along with reusable PSD templates to speed banner production. The design of all primary and secondary banner positions was intended to emulate html. Even though the banners were to remain JPGs in the short term, the creative was meant to allow for easy transition to responsive HTML banners in future, when development budget and timing allowed for it.