The challenge was to promote the Home Depot Protection Plan to users of homedepot.ca. At the time, Protection plans were only available as a simple opt-in from the cart  at the product level with minimal information available for users to make their purchase decision.

​

Partnering with the business, merchandising department, product management and developers, we made the decision to implement an opt-in within the product information page as well as an intercept for users when products are added to cart. This approach ensured that users had sufficient exposure to the protection pan's availability as well as highlighting key value propositions.

​

In order to ensure that the approach was effective, we created prototypes of the user flow and performed user testing to ensure that the strategy was informative without being too aggressive.

​

The challenge was to promote the Home Depot Protection Plan to users of homedepot.ca. At the time, Protection plans were only available as a simple opt-in from the cart  at the product level with minimal information available for users to make their purchase decision.

​

Partnering with the business, merchandising department, product management and developers, we made the decision to implement an opt-in within the product information page as well as an intercept for users when products are added to cart. This approach ensured that users had sufficient exposure to the protection pan's availability as well as highlighting key value propositions.

​

In order to ensure that the approach was effective, we created prototypes of the user flow and performed user testing to ensure that the strategy was informative without being too aggressive.

​