The challenge was to position individual skus for appliances into bundles with potential package discounts allowing merchandisers to curate packages for customers with a potential of adding promotional discounts.

We worked with the product, merchandising and development teams to determine the right amount of information required for a bundles page, that would inform the user and entice them to add products to the cart while minimizing distraction and content overload. Once we all agreed, we tested prototypes and iterated on finer points of content organization and ui until we were satisfied with the approach

The challenge was to position individual skus for appliances into bundles with potential package discounts allowing merchandisers to curate packages for customers with a potential of adding promotional discounts.

We worked with the product, merchandising and development teams to determine the right amount of information required for a bundles page, that would inform the user and entice them to add products to the cart while minimizing distraction and content overload. Once we all agreed, we tested prototypes and iterated on finer points of content organization and ui until we were satisfied with the approach