case study
2019
Product Design
Home Depot Appliance Bundles
Role: Product Designer
Product Design • Competitive Analysis • Research & User Testing
The challenge was to promote the Home Depot Protection Plan to users of homedepot.ca. At the time, Protection plans were only available as a simple opt-in from the cart at the product level with minimal information available for users to make their purchase decision.
We worked with the product, merchandising and development teams to determine the right amount of information required for a bundles page, that would inform the user and entice them to add products to the cart while minimizing distraction and content overload. Once we all agreed, we tested prototypes and iterated on finer points of content organization and ui until we were satisfied with the approach
case study
2019
Product Design
Home Depot Appliance Bundles
Role: Product Designer
Product Design • Competitive Analysis • Research & User Testing
The challenge was to promote the Home Depot Protection Plan to users of homedepot.ca. At the time, Protection plans were only available as a simple opt-in from the cart at the product level with minimal information available for users to make their purchase decision.
We worked with the product, merchandising and development teams to determine the right amount of information required for a bundles page, that would inform the user and entice them to add products to the cart while minimizing distraction and content overload. Once we all agreed, we tested prototypes and iterated on finer points of content organization and ui until we were satisfied with the approach
case study
2019
Product Design
Home Depot Appliance Bundles
Role: Product Designer
Product Design • Competitive Analysis • Research & User Testing
The challenge was to position individual skus for appliances into bundles with potential package discounts allowing merchandisers to curate packages for customers via individual products with a potential of adding promotional discounts.
We worked with the product, merchandising and development teams to determine the right amount of information required for a bundles page, that would inform the user and entice them to add products to the cart while minimizing distraction and content overload. Once we all agreed, we tested prototypes and iterated on finer points of content organization and ui until we were satisfied with the approach