Funky Fluff is a Canadian cloth diaper manufacturer and retailer established in 2012. I was asked to develop a logo, branding and style guide for the company, as well as develop an ecommerce website, and many banner and email campaigns to support their marketing efforts.

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In the time I worked with Funky Fluff I also contributed to product design, strategy and marketing efforts.

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The idea was to enter the (then) generic marketplace of cloth diapering and provide an edgier fun and stylish alternative to "traditional" cloth diapers.

​

The strategy was to present the company as a young and fresh, fashionable alternative to the traditional competitor offerings. Inspired by "sneaker" culture, We focused on the use fun color combinations for fabric and snaps to create diapers that were eco friendly, cost effective and fashionable enough to be worn alone.

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Once a loyal fan base was created via social media and events, We began moving into the production of prints which were collaborations with local artists and had limited availability.

The company was very successful and strong as a brand amassing over 30,000 facebook fans and a substantial following in 3 years. By 2015, Funky Fluff diapers had over 50 retailers In Canada, The U.S., U.K, The Netherlands, South Africa, Malaysia, New Zealand and Mexico.

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However, Funky Fluff faced overwhelming challenges in manufacturing and were struggling to keep up with demand, and were just in the process of seeking funding when they lost their primary manufacturer to a larger apparel maker.

In 2016, the company made the decision to sell the brand to a larger cloth diapering company with better ties to manufacturing and more financial resources.

Funky Fluff is a Canadian cloth diaper manufacturer and retailer established in 2012. I was asked to develop a logo, branding and style guide for the company, as well as develop an ecommerce website, and many banner and email campaigns to support their marketing efforts.

​

In the time I worked with Funky Fluff I also contributed to product design, strategy and marketing efforts.

​

The idea was to enter the (then) generic marketplace of cloth diapering and provide an edgier fun and stylish alternative to "traditional" cloth diapers.

​

The strategy was to present the company as a young and fresh, fashionable alternative to the traditional competitor offerings. Inspired by "sneaker" culture, We focused on the use fun color combinations for fabric and snaps to create diapers that were eco friendly, cost effective and fashionable enough to be worn alone.

​

Once a loyal fan base was created via social media and events, We began moving into the production of prints which were collaborations with local artists and had limited availability.

The brand ultimately saw success, amassing over 30,000 facebook fans and a substantial following in the first 3 years, and by 2015, Funky Fluff diapers had over 50 retailers In Canada, The U.S., Europe, South Africa, Malaysia, New Zealand and Mexico.

​

However, Funky Fluff faced overwhelming challenges in manufacturing and were struggling to keep up with demand, and they lost their primary manufacturer to a larger apparel maker.

​

In 2016, the company made the decision to sell the brand to a competitor with better ties to manufacturing and more financial resources.

​

The idea was to enter the (then) generic marketplace of cloth diapering and provide an edgier fun and stylish alternative to "traditional" cloth diapers.

​

The strategy was to present the company as a young and fresh, fashionable alternative to the traditional competitor offerings.

Inspired by "sneaker" culture, We focused on the use fun color combinations for fabric and snaps to create diapers that were eco friendly, cost effective and fashionable enough to be worn alone.

​

Once a loyal fan base was created via social media and events, We began moving into the production of prints. The prints were commissioned by local artists and illustrators and had limited availability.

The brand ultimately saw success, amassing over 30,000 facebook fans and a substantial following in the first 3 years, and by 2015, Funky Fluff diapers had over 50 retailers In Canada, The U.S., Europe, South Africa, Malaysia, New Zealand and Mexico.

​

However, Funky Fluff faced overwhelming challenges in manufacturing and were struggling to keep up with demand, and they lost their primary manufacturer to a larger apparel maker.

​

In 2016, the company made the decision to sell the brand to a competitor with better ties to manufacturing and more financial resources.

​