Funky Fluff is a Canadian cloth diaper manufacturer and retailer established in 2012. I was asked to develop a logo, branding, ecommerce website, and various banner and email campaigns to support their marketing efforts.

​

In the time I worked with Funky Fluff I also contributed to product design, strategy and marketing efforts.

​

The goal was to enter the (then) generic marketplace of cloth diapering and provide an edgier, fun and stylish alternative to "traditional" cloth diapers.

​

The strategy was to present the company as a young and fresh, fashionable alternative to the traditional competitor offerings. Inspired by "sneaker" culture, We focused on the use fun color combinations for fabric and snaps to create diapers that were eco friendly, cost effective and fashionable enough to be worn alone.

​

Once a loyal fan base was created via social media and events, We began moving onto collaborations with local artists, launching fun patterns with limited availability. The product design team also began innovating with new features that improved product usability and quality.

The brand ultimately saw success, amassing over 30,000 facebook fans, an ambassador program and a substantial following within the first 3 years, and by 2015, Funky Fluff diapers had over 50 retailers In Canada, The U.S., Europe, South Africa, Malaysia, New Zealand and Mexico.

​

However, Funky Fluff faced overwhelming challenges in manufacturing and were struggling to keep up with demand, and they lost their primary manufacturer to a larger apparel maker.

​

In 2016, the company made the decision to sell the brand to a competitor with better ties to manufacturing and more financial resources.

​

Funky Fluff is a Canadian cloth diaper manufacturer and retailer established in 2012. I was asked to develop a logo, branding, ecommerce website, and various banner and email campaigns to support their marketing efforts.

​

In the time I worked with Funky Fluff I also contributed to product design, strategy and marketing efforts.

​

The goal was to enter the (then) generic marketplace of cloth diapering and provide an edgier, fun and stylish alternative to "traditional" cloth diapers.

​

The strategy was to present the company as a young and fresh, fashionable alternative to the traditional competitor offerings. Inspired by "sneaker" culture, We focused on the use fun color combinations for fabric and snaps to create diapers that were eco friendly, cost effective and fashionable enough to be worn alone.

​

Once a loyal fan base was created via social media and events, We began moving onto collaborations with local artists, launching fun patterns with limited availability. The product design team also began innovating with new features that improved product usability and quality.

The brand ultimately saw success, amassing over 30,000 facebook fans, an ambassador program and a substantial following within the first 3 years, and by 2015, Funky Fluff diapers had over 50 retailers In Canada, The U.S., Europe, South Africa, Malaysia, New Zealand and Mexico.

​

However, Funky Fluff faced overwhelming challenges in manufacturing and were struggling to keep up with demand, and they lost their primary manufacturer to a larger apparel maker.

​

In 2016, the company made the decision to sell the brand to a competitor with better ties to manufacturing and more financial resources.

​

Funky Fluff is a Canadian cloth diaper manufacturer and retailer established in 2012. I was asked to develop a logo, branding, ecommerce website, and various banner and email campaigns to support their marketing efforts.

​

In the time I worked with Funky Fluff I also contributed to product design, strategy and marketing efforts.

​

The goal was to enter the (then) generic marketplace of cloth diapering and provide an edgier, fun and stylish alternative to "traditional" cloth diapers.

​

The strategy was to present the company as a young and fresh, fashionable alternative to the traditional competitor offerings. Inspired by "sneaker" culture, We focused on the use fun color combinations for fabric and snaps to create diapers that were eco friendly, cost effective and fashionable enough to be worn alone.

​

Once a loyal fan base was created via social media and events, We began moving onto collaborations with local artists, launching fun patterns with limited availability. The product design team also began innovating with new features that improved product usability and quality.

The brand ultimately saw success, amassing over 30,000 facebook fans, an ambassador program and a substantial following within the first 3 years, and by 2015, Funky Fluff diapers had over 50 retailers In Canada, The U.S., Europe, South Africa, Malaysia, New Zealand and Mexico.

​

However, Funky Fluff faced overwhelming challenges in manufacturing and were struggling to keep up with demand, and they lost their primary manufacturer to a larger apparel maker.

​

In 2016, the company made the decision to sell the brand to a competitor with better ties to manufacturing and more financial resources.

​