case study
2025-2026
Design System

Canadian Tire
Role: Team Lead • Designer • Workshop Facilitator • Design Ops
Figma • Figma Sites • ZeroHeight • Lucid • Jira
The Challenge
In 2024, I was brought in by Canadian Tire to revitalize their design system ecosystem. The organization faced a significant hurdle: their existing component libraries were fragmented, outdated, and neglected, making it nearly impossible to maintain brand consistency across their diverse portfolio of websites and platforms.
Leading a team of two, I conducted a deep-dive audit of the existing libraries and documentation to identify gaps and create a strategic roadmap.

The Strategy:
My assessment revealed that a simple update wouldn't suffice. I recommended building a completely new, centralized, scalable design system designed for scale. The goal was to create a themeable architecture that could seamlessly support multiple brands (such as Canadian Tire, Sport Chek, Marks and Party City) across various frameworks and platforms.

Governance & Collaboration:
To ensure cross-functional buy-in and alignment with business requirements, I established a Design System Working Group. team included:
Our mandate was to define, govern, and advocate for the development and long-term growth of the new system.

Execution & Proof of Concept:
We kicked off the project by selecting a modern tech stack and defining a phased roadmap.
After proving the system’s potential through real-time demos and gaining momentum for full-scale development, the project was paused. This hiatus resulted from a broader organizational restructuring and a strategic shift in priorities.
case study
2025-2026
Design System

Canadian Tire
Role: Team Lead • Designer • Workshop Facilitator • Design Ops
Figma • Figma Sites • ZeroHeight • Lucid • Jira
The Challenge
In 2024, I was brought in by Canadian Tire to revitalize their design system ecosystem. The organization faced a significant hurdle: their existing component libraries were fragmented, outdated, and neglected, making it nearly impossible to maintain brand consistency across their diverse portfolio of websites and platforms.
Leading a team of two, I conducted a deep-dive audit of the existing libraries and documentation to identify gaps and create strategic roadmap.

The Strategy:
My assessment revealed that a simple update wouldn't suffice. I recommended building a completely new, centralized, scalable design system designed for scale. The goal was to create a themeable architecture that could seamlessly support multiple brands (such as Canadian Tire, Sport Chek, Marks and Party City) across various frameworks and platforms.

Governance & Collaboration:
To ensure cross-functional buy-in and alignment with business requirements, I established a Design System Working Group. team included:
Our mandate was to define, govern, and advocate for the development and long-term growth of the new system.

Execution & Proof of Concept:
We kicked off the project by selecting a modern tech stack and defining a phased roadmap.
After proving the system’s potential through real-time demos and gaining momentum for full-scale development, the project was paused. This hiatus resulted from a broader organizational restructuring and a strategic shift in priorities.
case study
2025-2026
Design System

Canadian Tire
Role: Team Lead • Designer • Workshop Facilitator • Design Ops
Figma • Figma Sites • ZeroHeight • Lucid • Jira
The Challenge:
In 2024, I was brought in by Canadian Tire to revitalize their design system ecosystem. The organization faced a significant hurdle: their existing component libraries were fragmented, outdated, and neglected, making it nearly impossible to maintain brand consistency across their diverse portfolio of websites and platforms.
Leading a team of two, I conducted a deep-dive audit of the existing libraries and documentation to identify gaps and create a strategic roadmap.

The Strategy:
My assessment revealed that a simple update wouldn't suffice. I recommended building a completely new, centralized, scalable design system designed for scale. The goal was to create a themeable architecture that could seamlessly support multiple brands (such as Canadian Tire, Sport Chek, Marks and Party City) across various frameworks and platforms.

Governance & Collaboration:
To ensure cross-functional buy-in and alignment with business requirements, I established a Design System Working Group. team included:
Our mandate was to define, govern, and advocate for the development and long-term growth of the new system.

Execution & Proof of Concept:
We kicked off the project by selecting a modern tech stack and defining a phased roadmap.
After proving the system’s potential through real-time demos and gaining momentum for full-scale development, the project was paused. This hiatus resulted from a broader organizational restructuring and a strategic shift in priorities.